The World's Most Creative Advertising Campaign

The Fitehouse Postcard Propaganda Campaign

"In this day and age where email is becoming the norm, these postcards are a revelation made up of equal parts of Karl Marx and Groucho Marx."
- Bob Burke, Director of Social Sciences and History, Enoch Pratt Free Library, Central Branch, Baltimore, MD.

Starting in the summer of 2003 Fitehouse began its Postcard Propaganda Campaign, a veritable postcard assault on the alternative press and independent and public radio stations across the country. The campaign consisted of 12 postcards and climaxed with us dropping the Bomb (a final press release which included the Bomb EP, a recording of "Running Scared" our anti-recording industry rock anthem, as well as our launch of the concept of Open Source Music. For more information on the Bomb, click here). The campaign was inspired by "serialized" billboard advertisements such as the original Burma-Shave billboards and the South-of-the-Border billboards on U.S. interstate 95 -- still, the Fitehouse campaign represents an absolute first in the world of postcard propaganda!

In all more than 1,600 members of the press were on our list. Some organizations were deemed "targets of opportunity" and thus ruthlessly carpet-bombed with postcards, with all of the editors and writers at a particular office receiving Fitehouse propaganda (we wish we could have been a fly on the wall to see folks look at eachother and say "who the heck are these people?!") Adding insanity to injury, yours truly, the Minister of Propaganda, hand-addressed close to 20,000 postcards and then hand wax-sealed the final press release packet!

Though only a limited number of college newspapers were on the original list, given the excellent acceptance the Bomb received from those papers, in the spring of 2004 Fitehouse decided to expand the campaign to include an additional 625 college and university newspapers and 450 college radio stations. It was clear: the revolution was going collegiate...and the response was overwhelming! To see what colleges across the nation are saying about us see our news page.

For higher resolution versions of the postcards, simply click on the pictures below.
(And be sure to check out the text and our fine Fitehouse alliteration!)