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Part rock-n-roll band, part ideological movement, Fitehouse seeks to bring down what is left of the Recording-Industrial-Complex and in its place establish a more creative and open musical future! The band has come to specialize in guerrilla media tactics, characterized by blitzkrieg propaganda campaigns that disseminate truth, justice and rock-n-roll! In the past, the Fitehouse nation used its marketing might to undertake a variety of big campaigns and pranks: - Fitehouse created a movement to get its song "Baltimore" declared the Official Rock Anthem of Baltimore City; while never voted upon, the song did get the support of several prominent public officials and politicians.
- The band's Minister of Propaganda composed and disseminated the pamphlet "Common Musical Sense," a treatise on the threat that media consolidation poses to our national culture and democracy; originally sent to the national press, the pamphlet has since made its way into academic circles.
- The band created the Fitehouse Discouragd Listener Index (DLI) survey to measure the phenomenon of individuals dropping out of the musical marketplace altogether when faced with the lack of variety in musical offerings. The band interviewed more than 200 (drunken or otherwise) patrons at local taverns in order to expose the real causes behind the music industry's economic woes. The story was picked up the national press.
- Fitehouse then dropped the Bomb on the Recording Industry. This campaign consisted of a series of 12 postcards sent to nearly 3,000 members of the press, independent radio and college newspapers. The postcards highlighted the band's guerrilla rock-n-roll tactics and accomplishments and culminated in the release of "Running Scared," an anti-RIAA rant-anthem. The band broke new ground by releasing the song as a fully open-source creation, making all the raw tracks readily available on the web, and creating the Fitehouse General Public Music License (GPML), patterned after the gnu public license. This was done to ensure that future creations based on the song would be equally open and available for musical dissection by other artists.
- Besides the academic studies, rock anthems, citizen petitions, pamphlets and postcards blitzes, the band promoted its self-produced music, with a series of multilingual web press conferences and Propaganda Poster campaigns that took inspiration in other revolutionary movements.
And now, the Fitehouse nation is taking its propaganda prowess and joining forces with the Free Culture and Open Source Software movements in general to further promote the concept of cultural openness, intellectual freedoms, and creative commons licensing. While "Running Scared" may have been a bit of a gimmicky creation, we are now putting our full endorsement behind the concept of open source music, by making Meridian, one of our more musically accessible creations, available under the Fitehouse GPML. It's all a part of our brand new Mariachi Scratch-N-Sniff Postcard Propaganda Campaign. The campaign is now underway and it's leading up to something really big.... Fitehouse is about to make history again! Come back often to Fitehouse.com to watch it all unfold.
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